Campaign Forecasting is a predictive analytic method that estimates future performance metrics of marketing campaigns by modeling historical data and key influencing factors to support strategic decision-making in campaign planning and optimization.
71
Publications
3K
Citations
115
Authors
76
Institutions
Publications per year
2017–2026
15
Publications
71
1–5 of 71
Authors
115
- JEJames E. Campbell
University at Buffalo, State University of New York, United States
10 publications · 432 citations
10
h-index
- MS
9
h-index
- JS
3
h-index
- GK
3
h-index
- AG
3
h-index
1–5 of 115
Institutions
76
University of Iowa
Iowa City, United States
7 h-index
7 publications
404 citations
University at Buffalo, State University of New York
Buffalo, United States
6 h-index
6 publications
201 citations
University of Pennsylvania
Philadelphia, United States
4 h-index
5 publications
248 citations
Columbia University
New York, United States
4 h-index
4 publications
202 citations
Emory University
Atlanta, United States
4 h-index
4 publications
103 citations
University of California, Los Angeles
Los Angeles, United States
3 h-index
3 publications
179 citations
University of Central Oklahoma
Edmond, United States
2 h-index
2 publications
55 citations
Ludwig-Maximilians-Universität München
Munich, Germany
2 h-index
2 publications
52 citations
1–8 of 76
Venues
- PS Political Science & Politics
11 publications · 267 citations
10
h-index
- International Journal of Forecasting
9 publications · 305 citations
9
h-index
- Choice Reviews Online
CRO · 6 publications · 505 citations
6
h-index
- American Politics Quarterly
APQ · 3 publications · 247 citations
3
h-index
- Journal of Marketing Research
2 publications · 53 citations
2
h-index
1–5