Concepedia

Targeting Effectiveness

Targeting Effectiveness is a performance metric in campaign analysis that quantifies the precision and efficiency with which a campaign reaches and influences its intended audience relative to non-targeted or competing audiences.

23

Publications

1.4K

Citations

44

Authors

23

Institutions

Publications per year

2017–2026

4

Parents

Publications

23

Targeting Outcomes Redux

David Coady · The World Bank Research Observer · 2004 · 297 citations

, , +13

COMPARISON OF THREE METHODS OF TARGETING THE SUBTHALAMIC NUCLEUS FOR CHRONIC STIMULATION IN PARKINSON'S DISEASE

Yuri M. Andrade-Souza, Jason M. Schwalb, Clement Hamani et al. · Neurosurgery · 2008 · 148 citations

, , +17

How Relevant Is Targeting to the Success of an Antipoverty Program?

Martin Ravallion · The World Bank Research Observer · 2009 · 123 citations

, , +9

How effective is targeted advertising?

Ayman Farahat, Michael Bailey · 2012 · 108 citations

, , +17

When Is It Worthwhile Targeting the Majority Instead of the Innovators in a New Product Launch?

Vijay Mahajan, Eitan Muller · Journal of Marketing Research · 1998 · 85 citations

, , +10

1–5 of 23

Authors

44

  1. AF
    Ayman Farahat

    Palo Alto Research Center, United States

    3 publications · 146 citations

    3

    h-index

  2. TH
    Tasnuva Hoque

    University of Toronto, Canada

    2 publications · 231 citations

    2

    h-index

  3. YM
    Yuri M. Andrade-Souza

    University of Toronto, Canada

    2 publications · 231 citations

    2

    h-index

  4. CH
    Clement Hamani

    University of Toronto, Canada

    2 publications · 231 citations

    2

    h-index

  5. JM
    Jason M. Schwalb

    Henry Ford Health System, United States

    2 publications · 231 citations

    2

    h-index

1–5 of 44

Institutions

23

  1. Yahoo (United States)

    Sunnyvale, United States

    3 h-index

    3 publications

    146 citations

  2. The University of Texas at Austin

    Austin, United States

    2 h-index

    2 publications

    124 citations

  3. University of Toronto

    Toronto, Canada

    2 h-index

    14 publications

    1.6K citations

  4. Tel Aviv University

    Tel Aviv, Israel

    2 h-index

    2 publications

    124 citations

  5. University of Pittsburgh

    Pittsburgh, United States

    2 h-index

    4 publications

    178 citations

  6. Santa Clara University

    Santa Clara, United States

    1 h-index

    1 publications

    23 citations

  7. Villanova University

    Radnor, United States

    1 h-index

    4 publications

    64 citations

  8. Istanbul Bilgi University

    Istanbul, Türkiye

    1 h-index

    2 publications

    130 citations

1–8 of 23

Venues

  1. SSRN Electronic Journal

    Repository · 2 publications · 42 citations

    2

    h-index

  2. Journal of Marketing Research

    2 publications · 124 citations

    2

    h-index

  3. The World Bank Research Observer

    2 publications · 420 citations

    2

    h-index

  4. Management Science

    2 publications · 87 citations

    2

    h-index

  5. Asia Pacific Journal of Tourism Research

    APJTR · 1 publications · 29 citations

    1

    h-index

1–5