Concepedia

Lead Generation Analysis

Lead Generation Analysis is a systematic methodological framework within campaign performance analysis that identifies, quantifies, and evaluates the acquisition of potential customer interest through targeted outreach efforts, distinguishing itself by its focus on measuring conversion efficacy from initial contact to qualified lead.

10

Publications

393

Citations

28

Authors

21

Institutions

Publications per year

2017–2026

4

Parents

Publications

10

A Three-Stage Model of Integrated Marketing Communications at the Marketing-Sales Interface

Timothy M. Smith, Srinath Gopalakrishna, Rabikar Chatterjee · Journal of Marketing Research · 2006 · 160 citations

, , +17

The Sales Lead Black Hole: On Sales Reps' Follow-Up of Marketing Leads

Gaurav Sabnis, Sharmila Chatterjee, Rajdeep Grewal et al. · Journal of Marketing · 2012 · 112 citations

, , +15

The role of social CRM and its potential impact on lead generation in business-to-business marketing

Michael Rodríguez, Robert M. Peterson · International Journal of Internet Marketing and Advertising · 2012 · 21 citations

, , +14

Generating leads with sequential persuasion: should sales influence tactics be consistent or complementary?

Essi Pöyry, Petri Parvinen, Richard G. McFarland · Journal of Personal Selling and Sales Management · 2017 · 20 citations

, , +8

Assessing the Efficacy of Armed-Forces Recruitment Advertising: A Reasoned-Action Approach

Tom Reichert, Jooyoung Kim, Ignatius Fosu · Journal of Promotion Management · 2007 · 15 citations

, , +17

1–5 of 10

Authors

28

  1. VZ
    Volodymyr Zhezhukha

    Lviv Polytechnic National University, Ukraine

    1 publications · 15 citations

    1

    h-index

  2. AZ
    Aneesh Zutshi

    Universidade Nova de Lisboa, Portugal

    1 publications · 13 citations

    1

    h-index

  3. PP
    Petri Parvinen

    Aalto University, Finland

    1 publications · 20 citations

    1

    h-index

  4. MF
    Marta Faias

    Universidade Nova de Lisboa, Portugal

    1 publications · 13 citations

    1

    h-index

  5. SG
    Srinath Gopalakrishna

    University of Missouri, United States

    1 publications · 160 citations

    1

    h-index

1–5 of 28

Institutions

21

  1. Elon University

    Elon, United States

    1 h-index

    1 publications

    21 citations

  2. Michigan State University

    East Lansing, United States

    1 h-index

    1 publications

    10 citations

  3. Aalto University

    Espoo, Finland

    1 h-index

    1 publications

    20 citations

  4. CY Cergy Paris Université

    Cergy-Pontoise, France

    1 h-index

    1 publications

    20 citations

  5. Stevens Institute of Technology

    Hoboken, United States

    1 h-index

    1 publications

    112 citations

  6. Lviv Polytechnic National University

    Lviv, Ukraine

    1 h-index

    4 publications

    60 citations

  7. Bridge University

    Juba, South Sudan

    1 h-index

    1 publications

    13 citations

  8. George Mason University

    Fairfax, United States

    1 h-index

    1 publications

    13 citations

1–8 of 21

Venues

  1. 1

    h-index

  2. Journal of Marketing Research

    1 publications · 160 citations

    1

    h-index

  3. ˜The œjournal of digital forensics, security and law

    JDFSL · 1 publications · 13 citations

    1

    h-index

  4. Computers & Industrial Engineering

    1 publications · 13 citations

    1

    h-index

  5. 1

    h-index

1–5