Concepedia

Essi Pöyry

EP

17

Publications

1.2K

Citations

13

H-Index

2012

Active since

Affiliations

University of Helsinki(Current)

National Consumer Research Centre

Aalto University

Swedish University of Agricultural Sciences

GfK (Czechia)

Essi Pöyry is an author at University of Helsinki specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorArtsSocial MediaCommunicationSocial SciencesVirtual Reality

Publications per year

2012–2022

17

Publications

17

Can we get from liking to buying? Behavioral differences in hedonic and utilitarian Facebook usage

Essi Pöyry, Petri Parvinen, Tuuli Malmivaara · Electronic Commerce Research and Applications · 2013 · 305 citations

Customer Satisfaction, Online Customer Behavior, Behavioral Sciences +15

A Call for Authenticity: Audience Responses to Social Media Influencer Endorsements in Strategic Communication

Essi Pöyry, Matilde Pelkonen, Emma Naumanen et al. · International Journal of Strategic Communication · 2019 · 200 citations · Full text

Restoration in a virtual reality forest environment

Osmo Mattila, Arto Korhonen, Essi Pöyry et al. · Computers in Human Behavior · 2020 · 197 citations · Full text

Reforestation, Forest Restoration, Forestry +5

Shopping with the resale value in mind: A study on second‐hand luxury consumers

Linda Lisa Maria Turunen, Essi Pöyry · International Journal of Consumer Studies · 2019 · 129 citations

Luxury, Consumer Uncertainty, Second‐hand Luxury Consumers +25

The Role of Social Media Influencers in Public Health Communication: Case COVID-19 Pandemic

Essi Pöyry, Hanna Reinikainen, Vilma Luoma‐aho · International Journal of Strategic Communication · 2022 · 82 citations · Full text

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