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Can we get from liking to buying? Behavioral differences in hedonic and utilitarian Facebook usage

Customer SatisfactionOnline Customer BehaviorBehavioral SciencesBehavioral Decision MakingConsumer StudyCompulsive ShoppingInteractive MarketingBehavioral DifferencesManagementConsumer ResearchSocial InfluenceConsumer BehaviorMarketingBuying BehaviorConsumer AttitudeSocial SciencesUtilitarian Facebook UsageBehavioral Economics