Concepedia
1
Publications
200
Citations
H-Index
2019
Active since
Affiliations
National Consumer Research Centre(Current)
Matilde Pelkonen is an author at National Consumer Research Centre.
Publications per year
2019–2019
A Call for Authenticity: Audience Responses to Social Media Influencer Endorsements in Strategic Communication
Essi Pöyry, Matilde Pelkonen, Emma Naumanen et al. · International Journal of Strategic Communication · 2019 · 200 citations · Full text
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