Ignatius Fosu

Statistics

Publications

Citations

226

H-Index

Active since

2005

Affiliations

University of Arkansas at Fayetteville(Current)

University of Georgia

Grady Memorial Hospital

Ignatius Fosu is an author at University of Arkansas at Fayetteville specializing in advertising, advertising persuasion, and persuasive advertising appeals.

Publications per year

2005–2011

Publications

Dual-Modality Disclaimers, Emotional Appeals, and Production Techniques in Food Advertising Airing During Programs Rated for Children

Jan LeBlanc Wicks, Ron Warren, Ignatius Fosu et al. · Journal of Advertising · 2009 · 70 citations

Social Sciences, Communication, Marketing +16

Food and Beverage Advertising on U.S. Television: A Comparison of Child-Targeted Versus General Audience Commercials

Ron Warren, Robert H. Wicks, Jan LeBlanc Wicks et al. · Journal of Broadcasting & Electronic Media · 2008 · 64 citations

Business, Child Health, Marketing +17

Women's Responses to Sex in Advertising

Tom Reichert, Ignatius Fosu · Journal of Promotion Management · 2005 · 30 citations

Business, Marketing, Psychology +17

Food and Beverage Advertising to Children on US. Television: Did National Food Advertisers Respond?

Ron Warren, Jan LeBlanc Wicks, Robert H. Wicks et al. · Journalism & Mass Communication Quarterly · 2007 · 29 citations

Agriculture, Child Health, Marketing +17

Exploring the potential of wireless technologies to accelerate universal Internet access in Ghana

Ignatius Fosu · Telecommunications Policy · 2011 · 18 citations

Computing, Information Technology, Technology Policy +12

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