Srinath Gopalakrishna

Use of relationship marketing programs in building customer–salesperson and customer–firm relationships: Differential influences on financial outcomes

Robert W. Palmatier, Lisa K. Scheer, Mark B. Houston et al. · International Journal of Research in Marketing · 2007 · 232 citations

Business, Marketing, Marketing Management +17

Returns on Business-to-Business Relationship Marketing Investments: Strategies for Leveraging Profits

Robert W. Palmatier, Srinath Gopalakrishna, Mark B. Houston · Marketing Science · 2006 · 201 citations

Business, Marketing, Marketing Management +15

A Three-Stage Model of Industrial Trade Show Performance

Srinath Gopalakrishna, Gary L. Lilien · Marketing Science · 1995 · 182 citations

Business, Business Economics, Marketing +16

A Three-Stage Model of Integrated Marketing Communications at the Marketing-Sales Interface

Timothy M. Smith, Srinath Gopalakrishna, Rabikar Chatterjee · Journal of Marketing Research · 2006 · 160 citations

Management, Marketing, Marketing Management +17

Do Trade Shows Pay Off?

Srinath Gopalakrishna, Gary L. Lilien, Jerome D. Williams et al. · Journal of Marketing · 1995 · 144 citations

Management, Business Economics, Economics +17