Concepedia

Customer Acquisition Analysis

Customer Acquisition Analysis is a methodological framework within campaign performance analysis that systematically evaluates the processes, costs, and effectiveness of converting potential customers into paying customers through targeted marketing initiatives.

33

Publications

3.7K

Citations

72

Authors

58

Institutions

Publications per year

2017–2026

13

Parents

Publications

33

Balancing Acquisition and Retention Resources to Maximize Customer Profitability

Werner Reinartz, Jacquelyn S. Thomas, V. Kumar · Journal of Marketing · 2004 · 761 citations

, , +17

The Impact of Marketing-Induced Versus Word-of-Mouth Customer Acquisition on Customer Equity Growth

Julián Villanueva, Shijin Yoo, Dominique M. Hanssens · Journal of Marketing Research · 2008 · 558 citations

, , +10

A Methodology for Linking Customer Acquisition to Customer Retention

Jacquelyn S. Thomas · Journal of Marketing Research · 2001 · 323 citations

, , +11

Can Offline Stores Drive Online Sales?

Kitty Wang, Avi Goldfarb · Journal of Marketing Research · 2016 · 273 citations

, , +12

Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition

Lisette de Vries, Sonja Gensler, Peter S. H. Leeflang · Journal of Marketing · 2017 · 255 citations · Full text

, , +15

1–5 of 33

Authors

72

  1. DV
    Dirk Van den Poel

    Ghent University, Belgium

    3 publications · 161 citations

    3

    h-index

  2. JS
    Jacquelyn S. Thomas

    Southern Methodist University, United States

    3 publications · 1.2K citations

    3

    h-index

  3. WR
    Werner Reinartz

    University of Cologne, Germany

    2 publications · 859 citations

    2

    h-index

  4. KR
    Kamalini Ramdas

    London Business School, United Kingdom

    2 publications · 50 citations

    2

    h-index

  5. DM
    Dominique M. Hanssens

    University of California, Los Angeles, United States

    2 publications · 591 citations

    2

    h-index

1–5 of 72

Institutions

58

  1. London Business School

    London, United Kingdom

    4 h-index

    6 publications

    182 citations

  2. Ghent University

    Ghent, Belgium

    3 h-index

    6 publications

    322 citations

  3. Northwestern University

    Evanston, United States

    3 h-index

    3 publications

    944 citations

  4. Georgetown University

    Washington, United States

    2 h-index

    2 publications

    50 citations

  5. Emory University

    Atlanta, United States

    2 h-index

    2 publications

    436 citations

  6. University of Houston

    Houston, United States

    2 h-index

    2 publications

    386 citations

  7. London School of Economics and Political Science

    London, United Kingdom

    1 h-index

    1 publications

    12 citations

  8. Rice University

    Houston, United States

    1 h-index

    3 publications

    48 citations

1–8 of 58

Venues

  1. SSRN Electronic Journal

    Repository · 4 publications · 63 citations

    4

    h-index

  2. Journal of Marketing

    JM · 4 publications · 1.3K citations

    4

    h-index

  3. Journal of Marketing Research

    4 publications · 1.3K citations

    4

    h-index

  4. Management Science

    3 publications · 114 citations

    3

    h-index

  5. Expert Systems with Applications

    2 publications · 76 citations

    2

    h-index

1–5