Shijin Yoo - Concepedia

Author

Shijin Yoo

Korea University ORCID

Also Known As

Shijin Yoo, Sung Jin Yoo

Publications

930

Citations

H-Index

Concepts

All Affiliations

Korea University Hawaii Pacific University

About

Shijin Yoo is an author at Korea University specializing in management, business, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	7	7	857
2	Management	7	7	857
3	Social Sciences	1	1	12
4	Accounting	1	1	48
5	Entrepreneurship	1	1	96

Shijin Yoo

Publications

857

Citations

H-Index

Page 1

	Year	Citations
The Impact of Marketing-Induced Versus Word-of-Mouth Customer Acquisition on Customer Equity Growth Julián Villanueva, Shijin Yoo, Dominique M. Hanssens Journal of Marketing Research Marketing AnalyticsCustomer SatisfactionDigital MarketingInteractive MarketingManagement	2008	554
Paths to Success: How Do Market Orientation and Entrepreneurship Orientation Produce New Product Success? Jinhwan Hong, T. Song, Shijin Yoo Journal of Product Innovation Management Consumer-driven Product DevelopmentMarket OrientationEntrepreneurial InnovationNew Product PerformanceStrategic Orientation	2012	96
When is servitization a profitable competitive strategy? Sunghee Lee, Shijin Yoo, Dae‐Ki Kim International Journal of Production Economics ServitizationManagementBusinessCompetitor AnalysisBusiness Strategy	2015	96
Indulgence versus Restraint: The Moderating Role of Cultural Differences on the Relationship between Corporate Social Performance and Corporate Financial Performance Jieqiong Sun, Shijin Yoo, Jimi Park, Journal of Global Marketing Firm PerformanceBusiness CultureCultural FactorCultural EnvironmentOrganizational Behavior	2018	48
The impact of marketing-induced versus word-of-mouth customer acquisition on customer equity Julián Villanueva, Shijin Yoo, Dominique M. Hanssens Marketing AnalyticsCustomer SatisfactionOnline Customer BehaviorDigital MarketingInteractive Marketing	2010	33
Exploring the impact of strategic emphasis on advertising versus R&D during stock market downturns and upturns Jin Kyung Sung, Jimi Park, Shijin Yoo Journal of Business Research AdvertisingAdvertising Versus RMarket AnalysisManagementBusiness	2018	18
Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions? Kate Jeonghee Byun, Jimi Park, Shijin Yoo, Journal of Retailing and Consumer Services AdvertisingBehavioral Decision MakingConsumer StudyCovid-19 PandemicManagement	2023	12

Page 1