Shijin Yoo

The Impact of Marketing-Induced Versus Word-of-Mouth Customer Acquisition on Customer Equity Growth

Julián Villanueva, Shijin Yoo, Dominique M. Hanssens · Journal of Marketing Research · 2008 · 554 citations

Marketing Analytics, Customer Satisfaction, Digital Marketing +15

Paths to Success: How Do Market Orientation and Entrepreneurship Orientation Produce New Product Success?

Jinhwan Hong, T. Song, Shijin Yoo · Journal of Product Innovation Management · 2012 · 96 citations

Consumer-driven Product Development, Market Orientation, Entrepreneurial Innovation +13

When is servitization a profitable competitive strategy?

Sunghee Lee, Shijin Yoo, Dae‐Ki Kim · International Journal of Production Economics · 2015 · 96 citations

Servitization, Management, Business +6

Indulgence versus Restraint: The Moderating Role of Cultural Differences on the Relationship between Corporate Social Performance and Corporate Financial Performance

Jieqiong Sun, Shijin Yoo, Jimi Park et al. · Journal of Global Marketing · 2018 · 48 citations

Firm Performance, Business Culture, Cultural Factor +20

The impact of marketing-induced versus word-of-mouth customer acquisition on customer equity

Julián Villanueva, Shijin Yoo, Dominique M. Hanssens · 2010 · 33 citations

Marketing Analytics, Customer Satisfaction, Online Customer Behavior +14