Concepedia

Jacquelyn S. Thomas

JS

Statistics

Publications

18

Citations

4K

H-Index

17

Active since

2001

Affiliations

Southern Methodist University(Current)

Northwestern University

Stanford University

University of Southern California

Emory University

Jacquelyn S. Thomas is an author at Southern Methodist University specializing in marketing, business, and marketing management.

Publications per year

2001–2022

18

Publications

18

Challenges and Opportunities in Multichannel Customer Management

Scott A. Neslin, Dhruv Grewal, Robert Leghorn et al. · Journal of Service Research · 2006 · 1.1K citations

Management, Marketing, Marketing Management +12

Balancing Acquisition and Retention Resources to Maximize Customer Profitability

Werner Reinartz, Jacquelyn S. Thomas, V. Kumar · Journal of Marketing · 2004 · 761 citations

Business, Marketing, Marketing Management +17

A Methodology for Linking Customer Acquisition to Customer Retention

Jacquelyn S. Thomas · Journal of Marketing Research · 2001 · 323 citations

Business, Marketing, Marketing Management +11

Managing Marketing Communications with Multichannel Customers

Jacquelyn S. Thomas, Ursula Y. Sullivan · Journal of Marketing · 2005 · 286 citations

Business, Marketing, Marketing Management +17

Recapturing Lost Customers

Jacquelyn S. Thomas, Robert C. Blattberg, Edward J. Fox · Journal of Marketing Research · 2004 · 242 citations

Management, Marketing, Strategic Management +12

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