Concepedia

Ursula Y. Sullivan

UY

Statistics

Publications

8

Citations

544

H-Index

8

Active since

2004

Affiliations

Northern Illinois University(Current)

İzmir University of Economics

Ursula Y. Sullivan is an author at Northern Illinois University specializing in marketing, business, and marketing management.

Publications per year

2004–2021

8

Publications

8

Managing Marketing Communications with Multichannel Customers

Jacquelyn S. Thomas, Ursula Y. Sullivan · Journal of Marketing · 2005 · 286 citations

Business, Marketing, Marketing Management +17

Value creation and firm sales performance: The mediating roles of strategic account management and relationship perception

Ursula Y. Sullivan, Robert M. Peterson, Vijaykumar Krishnan · Industrial Marketing Management · 2011 · 86 citations

Management, Marketing Management, Strategic Management +10

An Attribution Approach to Consumer Evaluations in Logistics Customer Service Failure Situations

Bengü Sevil Oflaç, Ursula Y. Sullivan, Tunçdan Baltacıoğlu · Journal of Supply Chain Management · 2012 · 70 citations

Business, Marketing, Supply Chain Management +15

Customer Migration: An Empirical Investigation across Multiple Channels

Ursula Y. Sullivan, Jacquelyn S. Thomas · RePEc: Research Papers in Economics · 2004 · 29 citations

Management, Marketing, Marketing Management +17

Examining the impact of locus and justice perception on B2B service recovery

Bengü Sevil Oflaç, Ursula Y. Sullivan, Zeynep Aslan · Journal of Business and Industrial Marketing · 2021 · 26 citations

Business, Hospitality Management, Marketing +17

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