Clickstream Analysis

Clickstream Analysis is a computational method within educational data mining and web analytics that systematically records, models, and interprets the sequential traces of user interactions with digital learning environments to infer behavioral patterns, navigational strategies, and engagement dynamics.

917

Publications

65.6K

Citations

2.7K

Authors

737

Institutions

Publications per year

2017–2026

312

Parents

Educational Data MiningWeb Analytics

Children

Behavioral Pattern DiscoveryClickstream ClusteringIntent PredictionNext-click PredictionPrivacy-preserving Clickstream AnalysisStudent Navigation ModelingTemporal Click AnalysisUser Navigation AnalysisVisualization Of Clickstream Data

Publications

917

Deep Interest Network for Click-Through Rate Prediction

Guorui Zhou, Xiaoqiang Zhu, Chenru Song et al. · 2018 · 2K citations

Computing, Computer Science, Advertising +14

Data Preparation for Mining World Wide Web Browsing Patterns

Robert Cooley, Bamshad Mobasher, Jaideep Srivastava · Knowledge and Information Systems · 1999 · 1.5K citations

Computing, Computer Science, Information Technology +12

Web data mining: exploring hyperlinks, contents, and usage data

Choice Reviews Online · 2012 · 1.2K citations

Business, Computer Science, Information Systems +14

Deep & Cross Network for Ad Click Predictions

Ruoxi Wang, Bin Fu, Gang Fu et al. · 2017 · 1.1K citations · Full text

Computing, Computer Science, Artificial Intelligence +15

Predicting clicks

Matthew Richardson, Ewa Dominowska, Robert Ragno · 2007 · 1.1K citations

Business, Computer Science, Marketing +17

1–5 of 917

Authors

2.7K

CG
Christopher G. Brinton
Purdue University West Lafayette, United States
8 publications · 466 citations
8
h-index
RT
Ruiming Tang
Huawei Technologies (China), China
7 publications · 270 citations
7
h-index
YL
Yiqun Liu
Tsinghua University, China
7 publications · 175 citations
7
h-index
SM
Shaoping Ma
Tsinghua University, China
7 publications · 175 citations
7
h-index
RW
Ryen W. White
Microsoft (United States), United States
6 publications · 408 citations
6
h-index

1–5 of 2.7K

Institutions

737

1–8 of 737

Venues

arXiv (Cornell University)
Repository · 21 publications · 824 citations
15
h-index
Expert Systems with Applications
11 publications · 456 citations
11
h-index
Information Sciences
11 publications · 291 citations
11
h-index
Proceedings of the AAAI Conference on Artificial Intelligence
Conference · 10 publications · 1.6K citations
10
h-index
Computer Networks
8 publications · 679 citations
8
h-index

1–5