Conversion Rate Optimization

Conversion Rate Optimization is an analytical and experimental process in digital marketing that systematically uses user and performance data to design, test, and implement changes to digital interfaces with the objective of increasing the proportion of visitors who complete predefined conversion actions.

Publications

655

Citations

Authors

Institutions

Publications per year

2017–2026

Variants

Cro

Parents

Digital MarketingE-commerce RetailingMarketing AnalyticsWeb Analytics

Children

Conversion Funnel OptimizationCopy OptimizationOffer OptimizationPage Load Speed OptimizationPredictive Conversion ModelingPrice Presentation OptimizationRetargeting OptimizationSession Recording AnalysisTrust Signal OptimizationWeb Analytics Dashboards

Publications

An Efficient Bandit Algorithm for Realtime Multivariate Optimization

Daniel Hill, Houssam Nassif, Yi Liu et al. · 2017 · 114 citations · Full text

Computing, Computer Science, Algorithms +10

An examination of retail website design and conversion rate

William C. McDowell, Rachel Wilson, Charles Owen Kile · Journal of Business Research · 2016 · 99 citations

Business, Marketing, Retail Management +14

The effect of free sampling strategies on freemium conversion rates

Oliver Francis Koch, Alexander Benlian · Electronic Markets · 2016 · 65 citations

Business, Resource Economics, Mine Economics +5

Influenced factors study and evaluation for SO2/SO3 conversion rate in SCR process

Jianyi Lu, Zhiyong Zhou, Hanzhi Zhang et al. · Fuel · 2019 · 57 citations

Business, Chemical Engineering, Reaction Engineering +8

Control Challenges for Optimal NOx Conversion Efficiency from SCR Aftertreatment Systems

SAE technical papers on CD-ROM/SAE technical paper series · 2009 · 49 citations

Engineering, Chemical Engineering, Systems Engineering +13

1–5 of 19

Authors

MB
Myles Brundage
Sentient Science (United States), United States
2 publications · 44 citations
2
h-index
NI
Neil Iscoe
Sentient Science (United States), United States
2 publications · 44 citations
2
h-index
CS
Cory Schoolland
Sentient Science (United States), United States
2 publications · 44 citations
2
h-index
AS
Aaron Shagrin
The University of Texas at Austin, United States
2 publications · 44 citations
2
h-index
GL
Gurmeet Lamba
The University of Texas at Austin, United States
2 publications · 44 citations
2
h-index

1–5 of 70

Institutions

1–8 of 30

Venues

Proceedings of the AAAI Conference on Artificial Intelligence
Conference · 3 publications · 68 citations
3
h-index
International Journal for Research Publication and Seminars
1 publications · 18 citations
1
h-index
International Journal of Business and Management
1 publications · 20 citations
1
h-index
Journal of Business Research
JBR · 1 publications · 99 citations
1
h-index
Electronic Markets
EM · 1 publications · 65 citations
1
h-index

1–5