Concepedia

Offer Optimization

Offer Optimization is a methodological framework within conversion rate optimization that systematically refines the value proposition, pricing, or incentives of an offer to maximize user engagement and conversion outcomes.

12

Publications

722

Citations

32

Authors

17

Institutions

Publications per year

2017–2026

3

Parents

Publications

12

On the Choice-Based Linear Programming Model for Network Revenue Management

Qian Liu, Garrett van Ryzin · Manufacturing & Service Operations Management · 2007 · 384 citations

, , +15

Electricity Producer Offering Strategies in Day-Ahead Energy Market With Step-Wise Offers

Anastasios G. Bakirtzis, N.P. Ziogos, Athina C. Tellidou · IEEE Transactions on Power Systems · 2007 · 117 citations

, , +17

Optimization models for targeted offers in direct marketing: Exact and heuristic algorithms

Fabrice Talla Nobibon, Roel Leus, Frits Spieksma · European Journal of Operational Research · 2010 · 59 citations

, , +14

Selling vs. Profiling: Optimizing the Offer Set in Web-Based Personalization

Monica Johar, Vijay Mookerjee, Sumit Sarkar · Information Systems Research · 2014 · 34 citations

, , +15

Offer Stack Optimization in Electricity Pool Markets

Philip J. Neame, Geoffrey Pritchard · Operations Research · 2003 · 30 citations

, , +17

1–5 of 12

Authors

32

  1. FT
    Fabrice Talla Nobibon

    KU Leuven, Belgium

    2 publications · 70 citations

    2

    h-index

  2. RL
    Roel Leus

    KU Leuven, Belgium

    2 publications · 70 citations

    2

    h-index

  3. PA
    Puneet Agarwal

    Tata Consultancy Services (India), India

    1 publications · 11 citations

    1

    h-index

  4. RV
    Rudolf Vetschera

    University of Vienna, Austria

    1 publications · 16 citations

    1

    h-index

  5. RR
    Richard Ratliff

    Sabre (United States), United States

    1 publications · 20 citations

    1

    h-index

1–5 of 32

Institutions

17

  1. KU Leuven

    Leuven, Belgium

    2 h-index

    6 publications

    210 citations

  2. Guangxi Normal University

    Guilin, China

    1 h-index

    1 publications

    13 citations

  3. TU Wien

    Vienna, Austria

    1 h-index

    2 publications

    32 citations

  4. Tennessee Cancer Specialists

    Knoxville, United States

    1 h-index

    3 publications

    33 citations

  5. University of Vienna

    Vienna, Austria

    1 h-index

    1 publications

    16 citations

  6. Columbia University

    New York, United States

    1 h-index

    1 publications

    384 citations

  7. Sabre (United States)

    Southlake, United States

    1 h-index

    3 publications

    60 citations

  8. University of Auckland

    Auckland, New Zealand

    1 h-index

    1 publications

    30 citations

1–8 of 17

Venues

  1. Journal of Revenue and Pricing Management

    2 publications · 32 citations

    2

    h-index

  2. Operations Research

    1 publications · 30 citations

    1

    h-index

  3. Journal of the Operational Research Society

    OR · 1 publications · 11 citations

    1

    h-index

  4. Knowledge-Based Systems

    1 publications · 13 citations

    1

    h-index

  5. 1

    h-index

1–5