Conversion Optimization is a data-driven social media marketing process that systematically tests and refines platform content, interface elements, and interaction flows to increase the proportion of social media users who complete predefined target actions (conversions).
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Domain Transfer Learning for MCI Conversion Prediction
Bo Cheng, Mingxia Liu, Daoqiang Zhang et al. · IEEE Transactions on Biomedical Engineering · 2015 · 186 citations · Full text
On-line Prediction and Conversion Strategies
Nicolò Cesa‐Bianchi, Yoav Freund, David P. Helmbold et al. · Machine Learning · 1996 · 68 citations · Full text
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Yahoo (United States)
Sunnyvale, United States
6 h-index
19 publications
552 citations
Yahoo (United Kingdom)
London, United Kingdom
3 h-index
8 publications
284 citations
Google (United States)
Mountain View, United States
3 h-index
4 publications
114 citations
University of North Carolina at Chapel Hill
Chapel Hill, United States
2 h-index
3 publications
298 citations
Nanjing University of Aeronautics and Astronautics
Nanjing, China
2 h-index
5 publications
670 citations
University of Milan
Milan, Italy
2 h-index
2 publications
102 citations
The University of Texas at Austin
Austin, United States
2 h-index
2 publications
44 citations
AT&T (United States)
Bedminster, United States
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2 publications
102 citations
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Conference · 3 publications · 68 citations
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2 publications · 102 citations
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Repository · 1 publications · 11 citations
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