Concepedia
Statistics
Publications
22
Citations
2.4K
H-Index
18
Active since
1997
Affiliations
Montclair State University(Current)
Vanderbilt University
Rutgers, The State University of New Jersey
Patrali Chatterjee is an author at Montclair State University specializing in business, marketing, and consumer behavior.
Publications per year
1997–2016
Commercial Scenarios for the Web: Opportunities and Challenges
Donna L. Hoffman, Thomas P. Novak, Patrali Chatterjee · Journal of Computer-Mediated Communication · 2006 · 812 citations
Business, Marketing, Marketing Management +17
Modeling the Clickstream: Implications for Web-Based Advertising Efforts
Patrali Chatterjee, Donna L. Hoffman, Thomas P. Novak · Marketing Science · 2003 · 480 citations
Drivers of new product recommending and referral behaviour on social network sites
Patrali Chatterjee · International Journal of Advertising · 2011 · 155 citations
ARE UNCLICKED ADS WASTED? ENDURING EFFECTS OF BANNER AND POP-UP AD EXPOSURES ON BRAND MEMORY AND ATTITUDES
Patrali Chatterjee · Journal of electronic commerce research · 2008 · 135 citations
Business, Marketing, Psychology +17
Multiple‐channel and cross‐channel shopping behavior: role of consumer shopping orientations
Patrali Chatterjee · Marketing Intelligence & Planning · 2010 · 115 citations
Business, Marketing, Retail Management +17
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