Concepedia

Social Proof Optimization

Social Proof Optimization is a conversion optimization method that systematically enhances the visibility and impact of user-generated evidence—such as reviews, testimonials, and behavioral signals—to increase trust and drive desired user actions.

4

Publications

269

Citations

17

Authors

10

Institutions

Publications per year

2017–2026

3

Parents

Publications

4

Social proof in the supermarket: Promoting healthy choices under low self-control conditions

Stefanie Salmon, Emely de Vet, Marieke A. Adriaanse et al. · Food Quality and Preference · 2015 · 87 citations · Full text

, , +14

Social network services for academic libraries: A study based on social capital and social proof

Kenny Cheuk Hei Fong, Cheuk Hang Au, Ernest Lam et al. · The Journal of Academic Librarianship · 2019 · 83 citations

, , +13

Smart contracts to enable sustainable business models. A case study

Francesca Dal Mas, Grazia Dıcuonzo, Maurizio Massaro et al. · Management Decision · 2020 · 83 citations

, , +17

Thriving in turbulent environments through adaptive forms of organizing

Stefano Marchese, Luca Gastaldi, Mariano Corso · Management Decision · 2023 · 16 citations · Full text

, , +17

Prioritizing dark patterns in the e-commerce industry – an empirical investigation using analytic hierarchy process

Vibhav Singh, Niraj Kumar Vishvakarma, Hoshiar Mal et al. · Measuring Business Excellence · 2024 · 13 citations

, , +15

1–5 of 4

Authors

17

  1. ED
    Emely de Vet

    Wageningen University & Research, Netherlands

    1 publications · 87 citations

    1

    h-index

  2. MC
    Mariano Corso

    Politecnico di Milano, Italy

    1 publications · 16 citations

    1

    h-index

  3. CH
    Cheuk Hang Au

    University of Hong Kong, Hong Kong SAR China

    1 publications · 83 citations

    1

    h-index

  4. SS
    Stefanie Salmon

    Utrecht University, Netherlands

    1 publications · 87 citations

    1

    h-index

  5. DT
    Denise T. D. de Ridder

    Utrecht University, Netherlands

    1 publications · 87 citations

    1

    h-index

1–5 of 17

Institutions

10

  1. Politecnico di Milano

    Milan, Italy

    1 h-index

    3 publications

    48 citations

  2. The University of Sydney

    Sydney, Australia

    1 h-index

    1 publications

    83 citations

  3. University of Bari Aldo Moro

    Bari, Italy

    1 h-index

    2 publications

    166 citations

  4. Wageningen University & Research

    Wageningen, The Netherlands

    1 h-index

    1 publications

    87 citations

  5. University of Lincoln

    Lincoln, United Kingdom

    1 h-index

    1 publications

    83 citations

  6. University of Groningen

    Groningen, The Netherlands

    1 h-index

    2 publications

    174 citations

  7. Ca' Foscari University of Venice

    Venice, Italy

    1 h-index

    1 publications

    83 citations

  8. University of Hong Kong

    Pok Fu Lam, Hong Kong

    1 h-index

    3 publications

    249 citations

1–8 of 10

Venues

  1. Management Decision

    2 publications · 99 citations

    2

    h-index

  2. Food Quality and Preference

    1 publications · 87 citations

    1

    h-index

  3. The Journal of Academic Librarianship

    1 publications · 83 citations

    1

    h-index

  4. Measuring Business Excellence

    1 publications · 13 citations

1–4