Price Presentation Optimization is a method within the field of Conversion Rate Optimization that systematically refines the visual, numerical, and contextual attributes of price display to enhance consumer perception and decision-making, thereby distinguishing it from other pricing strategies through its focused emphasis on presentation rather than price level or structure.
3
Publications
223
Citations
8
Authors
6
Institutions
Publications per year
2017–2026
1
Parents
Publications
3
1–3 of 3
Authors
8
- WS
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1–5 of 8
Institutions
6
Kangwon National University
Chuncheon, South Korea
1 h-index
1 publications
17 citations
The Culinary Institute of America
Hyde Park, United States
1 h-index
1 publications
46 citations
Cornell University
Ithaca, United States
1 h-index
2 publications
92 citations
Dong-A University
Busan, South Korea
1 h-index
1 publications
17 citations
Pennsylvania State University
State College, United States
1 h-index
2 publications
320 citations
Kyonggi University
Suwon, South Korea
1 h-index
1 publications
17 citations
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Venues
- International Journal of Hospitality Management
2 publications · 206 citations
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- Tourism Management Perspectives
1 publications · 17 citations
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