Concepedia

Sybil S. Yang

SS

Statistics

Publications

4

Citations

265

H-Index

4

Active since

2008

Affiliations

Cornell University(Current)

Sybil S. Yang is an author at Cornell University specializing in marketing, consumer behavior, and hospitality management.

Publications per year

2008–2014

4

Publications

4

More Evidence Challenging the Robustness and Usefulness of the Attraction Effect

Sybil S. Yang, Michael Lynn · Journal of Marketing Research · 2014 · 138 citations

, , +12

Eye movements on restaurant menus: A revisitation on gaze motion and consumer scanpaths

Sybil S. Yang · International Journal of Hospitality Management · 2012 · 68 citations

, , +16

Menu price presentation influences on consumer purchase behavior in restaurants

Sybil S. Yang, Sheryl E. Kimes, Mauro M. Sessarego · International Journal of Hospitality Management · 2008 · 46 citations · Full text

, , +14

Wine List Characteristics Associated with Greater Wine Sales

Sybil S. Yang, Michael Lynn · Cornell Peter and Stephanie Nolan School of Hotel Administration (Cornell University) · 2009 · 13 citations · Full text

, , +17

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