Myungkeun Song - Concepedia

Author

Myungkeun Song

Dong-A University ORCID

Also Known As

MYUNGKEUN SONG, Myung-Keun Song, Myung-keun Song, Myungkeun Song

Publications

491

Citations

H-Index

Concepts

All Affiliations

Dong-A University Kangwon National University Kyonggi University Pennsylvania State University Chinese University of Hong Kong

About

Myungkeun Song is an author at Dong-A University specializing in management, consumer research, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	11	11	376
2	Business	10	10	340
3	Health Sciences	3	3	109
4	Public Health	1	1	51
5	Culture	1	1	22

Myungkeun Song

Publications

478

Citations

H-Index

Page 1

	Year	Citations
Attributes of the coffee shop business related to customer satisfaction Won Seok Lee, Joonho Moon, Myungkeun Song Journal of Foodservice Business Research	2018	91
Limited time or limited quantity? The impact of other consumer existence and perceived competition on the scarcity messaging - Purchase intention relation Myungkeun Song, Sungwoo Choi, Joonho Moon Journal of Hospitality and Tourism Management Limited TimeCustomer SatisfactionPurchase Intention RelationLimited QuantityConsumer Study	2021	58
Application of the technology acceptance model to food delivery apps Won Seok Lee, Myungkeun Song, Joonho Moon, British Food Journal Customer SatisfactionConsumer ResearchTechnology AdoptionFoodservice SystemOnline Customer Behavior	2022	52
Antecedents of Purchase Intention at Starbucks in the Context of Covid-19 Pandemic Jimin Shim, Joonho Moon, Myungkeun Song, Sustainability Behavioral Decision MakingConsumer StudyConsumer ResearchCoffee Shop ManagementBuying Behavior	2021	51
An examination of the role of booking lead time in consumers’ reactions to online scarcity messages Myungkeun Song, Breffni M. Noone, Rachel Han International Journal of Hospitality Management Customer SatisfactionOnline Customer BehaviorConsumer Decision MakingAdvertisingLead Time	2018	42
The moderating effect of perceived spatial crowding on the relationship between perceived service encounter pace and customer satisfaction Myungkeun Song, Breffni M. Noone International Journal of Hospitality Management Customer SatisfactionCrowd BehaviorService Encounter PaceService ResearchManagement	2017	36
Let your algorithm shine: The impact of algorithmic cues on consumer perceptions of price discrimination Sungwoo Choi, Myungkeun Song, Luo Jing Tourism Management EconomicsConsumer ChoiceBehavioral Decision MakingAlgorithm ShineAlgorithmic Cues	2023	29
Coffee shop corporate social responsibility (CSR) and reuse intention using triple bottom line theory Ji Min Shim, Won Seok Lee, Joonho Moon, British Food Journal Customer SatisfactionSocially Responsible ProductTriple Bottom LineEnvironmental CsrConsumer Study	2021	24
The structural relationship between a low-cost carrier’s service experience, corporate social responsibility, brand love, and reuse intention: The case of Southwest Airlines Won Seok Lee, Ruohan Tang, Joonho Moon, Journal of Air Transport Management MarketingCustomer ExperienceService ResearchSouthwest AirlinesBrand Management	2022	24
A Tale of Two Cultures: Consumer Reactance and Willingness to Book Fenced Rates Myungkeun Song, Breffni M. Noone, Anna S. Mattila Journal of Travel Research Behavioral Decision MakingConsumer ReactanceConsumer ResearchBuying BehaviorBook Fenced Rates	2017	22

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