Concepedia

Myungkeun Song

MS

13

Publications

478

Citations

12

H-Index

2017

Active since

Affiliations

Dong-A University(Current)

Kangwon National University

Kyonggi University

Pennsylvania State University

Chinese University of Hong Kong

Myungkeun Song is an author at Dong-A University specializing in management, consumer research, and marketing.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorCustomer SatisfactionBehavioral Decision MakingInteractive MarketingHealthConsumer Choice

Publications per year

2017–2023

13

Publications

13

Attributes of the coffee shop business related to customer satisfaction

Won Seok Lee, Joonho Moon, Myungkeun Song · Journal of Foodservice Business Research · 2018 · 91 citations

Limited time or limited quantity? The impact of other consumer existence and perceived competition on the scarcity messaging - Purchase intention relation

Myungkeun Song, Sungwoo Choi, Joonho Moon · Journal of Hospitality and Tourism Management · 2021 · 58 citations

Limited Time, Customer Satisfaction, Purchase Intention Relation +12

Application of the technology acceptance model to food delivery apps

Won Seok Lee, Myungkeun Song, Joonho Moon et al. · British Food Journal · 2022 · 52 citations

Customer Satisfaction, Consumer Research, Technology Adoption +16

Antecedents of Purchase Intention at Starbucks in the Context of Covid-19 Pandemic

Jimin Shim, Joonho Moon, Myungkeun Song et al. · Sustainability · 2021 · 51 citations · Full text

Behavioral Decision Making, Consumer Study, Consumer Research +18

An examination of the role of booking lead time in consumers’ reactions to online scarcity messages

Myungkeun Song, Breffni M. Noone, Rachel Han · International Journal of Hospitality Management · 2018 · 42 citations

Customer Satisfaction, Online Customer Behavior, Consumer Decision Making +11

Rows per page

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