Sungwoo Choi

To Err Is Human(-oid): How Do Consumers React to Robot Service Failure and Recovery?

Sungwoo Choi, Anna S. Mattila, Lisa E. Bolton · Journal of Service Research · 2020 · 413 citations

Customer Satisfaction, Engineering, Next Wave +25

“How may i help you?” Says a robot: Examining language styles in the service encounter

Sungwoo Choi, Stephanie Q. Liu, Anna S. Mattila · International Journal of Hospitality Management · 2019 · 196 citations

Applied Linguistics, Human Agent Interaction, Multilingualism +11

The Role of Power and Incentives in Inducing Fake Reviews in the Tourism Industry

Sungwoo Choi, Anna S. Mattila, Hubert B. Van Hoof et al. · Journal of Travel Research · 2016 · 97 citations

Fake News, Fake Review, Consumer Uncertainty +23

Love is in the menu: Leveraging healthy restaurant brands with handwritten typeface

Stephanie Q. Liu, Sungwoo Choi, Anna S. Mattila · Journal of Business Research · 2019 · 91 citations

Marketing, Personal Branding, Model (Person) +14

Limited time or limited quantity? The impact of other consumer existence and perceived competition on the scarcity messaging - Purchase intention relation

Myungkeun Song, Sungwoo Choi, Joonho Moon · Journal of Hospitality and Tourism Management · 2021 · 58 citations

Limited Time, Customer Satisfaction, Purchase Intention Relation +12