Concepedia

Retargeting Optimization

Retargeting Optimization is a methodological framework within Conversion Rate Optimization that systematically enhances the efficacy of digital advertising campaigns by refining audience segmentation, personalization, and bidding strategies for users who have previously interacted with a website or application.

5

Publications

142

Citations

12

Authors

6

Institutions

Publications per year

2017–2026

1

Parents

Publications

5

Adaptive image and video retargeting technique based on Fourier analysis

Jun-Seong Kim, Jin Hwan Kim, Chang‐Su Kim · 2009 IEEE Conference on Computer Vision and Pattern Recognition · 2009 · 64 citations

, , +14

Saliency-driven scaling optimization for image retargeting

Dong Wang, Guiqing Li, Weijia Jia et al. · The Visual Computer · 2011 · 32 citations

, , +13

A Dynamic Model of Optimal Retargeting

J. Miguel Villas‐Boas, Yunfei Yao · Marketing Science · 2021 · 23 citations

, , +10

Precise Manipulation of the Site and Stoichiometry of Capsid Modification Enables Optimization of Functional Adeno-Associated Virus Conjugates

Sarah B. Erickson, Quan Pham, Xiaofu Cao et al. · Bioconjugate Chemistry · 2023 · 15 citations · Full text

, , +13

A novel Genetic Algorithms and SURF-Based approach for image retargeting

Saulo A.F. Oliveira, Ajalmar R. Rocha Neto, Francisco Nivando Bezerra · Expert Systems with Applications · 2015 · 12 citations

, , +9

1–5 of 5

Authors

12

  1. JK
    Jun-Seong Kim

    Korea University, South Korea

    2 publications · 75 citations

    2

    h-index

  2. JH
    Jin Hwan Kim

    Hallym University, South Korea

    2 publications · 75 citations

    2

    h-index

  3. CK
    Chang‐Su Kim

    Korea University, South Korea

    2 publications · 75 citations

    2

    h-index

  4. JM
    J. Miguel Villas‐Boas

    University of California, Berkeley, United States

    1 publications · 23 citations

    1

    h-index

  5. YY
    Yunfei Yao

    University of California, Berkeley, United States

    1 publications · 23 citations

    1

    h-index

1–5 of 12

Institutions

6

  1. Korea University

    Seoul, South Korea

    2 h-index

    6 publications

    225 citations

  2. University of California, Berkeley

    Berkeley, United States

    1 h-index

    2 publications

    46 citations

  3. Sun Yat-sen University

    Guangzhou, China

    1 h-index

    1 publications

    32 citations

  4. South China University of Technology

    Guangzhou, China

    1 h-index

    1 publications

    32 citations

  5. Instituto Federal de Educação, Ciência e Tecnologia do Ceará

    Fortaleza, Brazil

    1 h-index

    3 publications

    36 citations

  6. City University of Hong Kong

    Hong Kong, Hong Kong

    1 h-index

    2 publications

    64 citations

  7. ASML (Netherlands)

    Veldhoven, The Netherlands

    1 publications

    10 citations

  8. Boston College

    Boston, United States

    1 publications

    15 citations

1–8 of 6

Venues

  1. 2009 IEEE Conference on Computer Vision and Pattern Recognition

    Conference · 2 publications · 75 citations

    2

    h-index

  2. Expert Systems with Applications

    1 publications · 12 citations

    1

    h-index

  3. The Visual Computer

    1 publications · 32 citations

    1

    h-index

  4. Marketing Science

    1 publications · 23 citations

    1

    h-index

  5. Bioconjugate Chemistry

    1 publications · 15 citations

1–5