Concepedia

Oliver Francis Koch

OF

6

Publications

285

Citations

6

H-Index

2015

Active since

Affiliations

Technical University of Darmstadt(Current)

Oliver Francis Koch is an author at Technical University of Darmstadt specializing in marketing, social influence, and social media.

Top concepts

MarketingArtsBusinessManagementData PrivacySocial MediaCommunicationMarket DesignSocial InfluenceExperimental Economics

Publications per year

2015–2018

6

Publications

6

Promotional Tactics for Online Viral Marketing Campaigns: How Scarcity and Personalization Affect Seed Stage Referrals

Oliver Francis Koch, Alexander Benlian · Journal of Interactive Marketing · 2015 · 105 citations

The effect of free sampling strategies on freemium conversion rates

Oliver Francis Koch, Alexander Benlian · Electronic Markets · 2016 · 64 citations

Experimental Economics, Business, Freemium Conversion Rates +3

Promotional Tactics for Online Viral Marketing Campaigns: How Scarcity and Personalization Affect Seed Stage Referrals

Oliver Francis Koch, Alexander Benlian · Publications of Darmstadt Technical University, Institute for Business Studies (BWL) · 2015 · 53 citations

How pull vs. push information delivery and social proof affect information disclosure in location based services

Johannes Klumpe, Oliver Francis Koch, Alexander Benlian · Electronic Markets · 2018 · 29 citations

Social Media, Privacy Issue, Management +11

Positive Computing

Jan Μ. Pawlowski, Sabrina C. Eimler, Marc Jansen et al. · Business & Information Systems Engineering · 2015 · 23 citations

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