Conversion Funnel Optimization is a systematic methodology within conversion rate optimization that identifies, analyzes, and enhances the sequential stages of user engagement in order to maximize the proportion of intended user actions.
4
Publications
97
Citations
10
Authors
7
Institutions
Publications per year
2017–2026
3
Parents
Publications
4
Oyenmwen Umoren, Paul Uche Didi, Oluwatolani Vivian Akinrinoye · Journal of Frontiers in Multidisciplinary Research · 2021 · 30 citations · Full text
Shapley Meets Uniform: An Axiomatic Framework for Attribution in Online Advertising
Raghav Singal, Omar Besbes, Antoine Désir et al. · 2019 · 23 citations · Full text
Business, Marketing, Advertising +14
Shapley Meets Uniform: An Axiomatic Framework for Attribution in Online Advertising
Raghav Singal, Omar Besbes, Antoine Désir et al. · Management Science · 2022 · 18 citations
Business, Marketing, Advertising +14
Ranking for the conversion funnel
Abraham Bagherjeiran, Andrew Hatch, Adwait Ratnaparkhi · 2010 · 16 citations
Business, Marketing, Advertising +10
1–5 of 4
Authors
10
- AD
2
h-index
- VG
2
h-index
- GI
2
h-index
- RS
2
h-index
- OB
2
h-index
1–5 of 10
Institutions
7
INSEAD
Fontainebleau, France
2 h-index
2 publications
41 citations
Columbia University
New York, United States
2 h-index
7 publications
146 citations
Dartmouth College
Hanover, United States
1 h-index
1 publications
18 citations
Stanford University
Stanford, United States
1 h-index
1 publications
40 citations
Yahoo (United States)
Sunnyvale, United States
1 h-index
3 publications
48 citations
Northwestern University
Evanston, United States
1 h-index
1 publications
40 citations
Yahoo (United Kingdom)
London, United Kingdom
1 h-index
3 publications
48 citations
1–7 of 7
Venues
- Quantitative Marketing and Economics
1 publications · 40 citations
1
h-index
- Management Science
1 publications · 18 citations
1
h-index
- Journal of Frontiers in Multidisciplinary Research
1 publications · 30 citations
1–3