Oluwatolani Vivian Akinrinoye

Marketing Intelligence as a Catalyst for Business Resilience and Consumer Behavior Shifts During and After Global Crises

Oyenmwen Umoren, Paul Uche Didi, Ololade Shukrah Abass et al. · Journal of Frontiers in Multidisciplinary Research · 2021 · 33 citations · Full text

Management, Marketing, Marketing Management +15

Integrated Communication Funnel Optimization for Awareness, Engagement, and Conversion Across Omnichannel Consumer Touchpoints

Oyenmwen Umoren, Paul Uche Didi, Oluwatolani Vivian Akinrinoye · Journal of Frontiers in Multidisciplinary Research · 2021 · 30 citations · Full text

Business, Marketing, Marketing Management +17

Inclusive Go-To-Market Strategy Design for Promoting Sustainable Consumer Access and Participation Across Socioeconomic Demographics

Oyenmwen Umoren, Paul Uche Didi, Oluwatolani Vivian Akinrinoye · International Journal of Multidisciplinary Futuristic Development · 2021 · 24 citations · Full text

Business, Marketing, Marketing Management +16

Advances in Data-Driven Decision-Making for Contract Negotiation and Supplier Selection

Omolola Temitope Kufile, Oluwatolani Vivian Akinrinoye, Samuel Augustine Umezurike et al. · International Journal of Multidisciplinary Research and Growth Evaluation · 2022 · 15 citations · Full text

Business, Management Information Systems, Supply Chain Management +17

Cross-Platform Sentiment Analytics for Unified Customer Feedback in Digital Business Environments

Samuel Augustine Umezurike, Onyinye Gift Ejike, Bisayo Oluwatosin Otokiti et al. · International Journal of Scientific Research in Science and Technology · 2025 · 14 citations · Full text

Business, Management Information Systems, Marketing +17