Concepedia
2
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49
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H-Index
2021
Active since
Publications per year
2021–2021
A Trial Optimization Framework for FMCG Products Through Experiential Trade Activation
O. S. Balogun, Ololade Shukrah Abass, Paul Uche Didi · International Journal of Multidisciplinary Research and Growth Evaluation · 2021 · 28 citations · Full text
Marketing Intelligence as a Catalyst for Business Resilience and Consumer Behavior Shifts During and After Global Crises
Oyenmwen Umoren, Paul Uche Didi, O. S. Balogun et al. · Journal of Frontiers in Multidisciplinary Research · 2021 · 21 citations · Full text
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