Concepedia

Predictive Conversion Modeling

Predictive Conversion Modeling is a computational framework within conversion rate optimization that employs statistical and machine learning techniques to forecast the likelihood of user conversion by analyzing behavioral and contextual data, distinguishing itself through its focus on anticipatory analytics rather than reactive performance measurement.

43

Publications

2.4K

Citations

149

Authors

50

Institutions

Publications per year

2017–2026

28

Parents

Publications

43

Dynamic Conversion Behavior at E-Commerce Sites

Wendy W. Moe, Peter S. Fader · Management Science · 2004 · 531 citations · Full text

, , +17

Path to Purchase: A Mutually Exciting Point Process Model for Online Advertising and Conversion

Lizhen Xu, Jason A. Duan, Andrew B. Whinston · Management Science · 2014 · 205 citations

, , +17

Domain Transfer Learning for MCI Conversion Prediction

Bo Cheng, Mingxia Liu, Daoqiang Zhang et al. · IEEE Transactions on Biomedical Engineering · 2015 · 186 citations · Full text

, , +12

Modeling delayed feedback in display advertising

Olivier Chapelle · 2014 · 167 citations

, , +17

Large-scale Causal Approaches to Debiasing Post-click Conversion Rate Estimation with Multi-task Learning

Wenhao Zhang, Wentian Bao, Xiao-Yang Liu et al. · 2020 · 93 citations · Full text

, , +17

1–5 of 43

Authors

149

  1. HW
    Hong Wen

    University of Electronic Science and Technology of China, China

    3 publications · 146 citations

    3

    h-index

  2. JP
    Junwei Pan

    Tencent (China), China

    3 publications · 92 citations

    3

    h-index

  3. WB
    Wentian Bao

    Alibaba Group (China), China

    3 publications · 146 citations

    3

    h-index

  4. AB
    Andrew B. Whinston

    The University of Texas at Austin, United States

    2 publications · 248 citations

    2

    h-index

  5. BC
    Bo Cheng

    University of North Carolina at Chapel Hill, United States

    2 publications · 242 citations

    2

    h-index

1–5 of 149

Institutions

50

  1. Alibaba Group (China)

    Hangzhou, China

    6 h-index

    22 publications

    571 citations

  2. Yahoo (United States)

    Sunnyvale, United States

    6 h-index

    22 publications

    952 citations

  3. The University of Texas at Austin

    Austin, United States

    3 h-index

    5 publications

    1K citations

  4. Nanjing University of Aeronautics and Astronautics

    Nanjing, China

    2 h-index

    5 publications

    670 citations

  5. Korea University

    Seoul, South Korea

    2 h-index

    6 publications

    501 citations

  6. University of Minho

    Braga, Portugal

    2 h-index

    6 publications

    171 citations

  7. University of Milan

    Milan, Italy

    2 h-index

    2 publications

    102 citations

  8. University of California, Los Angeles

    Los Angeles, United States

    2 h-index

    3 publications

    231 citations

1–8 of 50

Venues

  1. arXiv (Cornell University)

    Repository · 2 publications · 30 citations

    2

    h-index

  2. Management Science

    2 publications · 736 citations

    2

    h-index

  3. Machine Learning

    2 publications · 102 citations

    2

    h-index

  4. Journal of Pharmaceutical Sciences

    1 publications · 13 citations

    1

    h-index

  5. IEEE Transactions on Knowledge and Data Engineering

    TKDE · 1 publications · 39 citations

    1

    h-index

1–5