Attribution Analysis
Attribution Analysis is a methodological framework within impact measurement and web analytics that identifies and quantifies the relative contribution of distinct touchpoints or channels in influencing user behavior or outcomes along a conversion path.
770
Publications
61.2K
Citations
1.6K
Authors
648
Institutions
Publications per year
2017–2026
144
770
Attribution theory in social psychology
Harold H. Kelley · 1967 · 3.5K citations
Attribution Theory and Research
Harold H. Kelley, John L. Michela · Annual Review of Psychology · 1980 · 2.6K citations
Consumer Reactions to Product Failure: An Attributional Approach
Valerie S. Folkes · Journal of Consumer Research · 1984 · 1.3K citations
Business, Marketing, Psychology +14
1–5 of 770
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648
University of California, Los Angeles
Los Angeles, United States
14 h-index
23 publications
2K citations
University of Washington
Seattle, United States
13 h-index
23 publications
3.4K citations
University of Iowa
Iowa City, United States
11 h-index
16 publications
743 citations
University of Illinois Urbana-Champaign
Urbana, United States
11 h-index
13 publications
787 citations
The University of Texas at Austin
Austin, United States
9 h-index
9 publications
493 citations
University of California, Berkeley
Berkeley, United States
9 h-index
13 publications
462 citations
University of Maryland, College Park
College Park, United States
9 h-index
11 publications
744 citations
University of Michigan
Ann Arbor, United States
9 h-index
11 publications
1K citations
1–8 of 648
70 publications · 7.8K citations
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PSPB · 23 publications · 1.7K citations
18
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15 publications · 613 citations
14
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15 publications · 1.2K citations
13
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Repository · 12 publications · 383 citations
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