Attribution Analysis

Attribution Analysis is a methodological framework within impact measurement and web analytics that identifies and quantifies the relative contribution of distinct touchpoints or channels in influencing user behavior or outcomes along a conversion path.

770

Publications

61.2K

Citations

1.6K

Authors

648

Institutions

Publications per year

2017–2026

144

Authors

1.6K

  1. BW
    Bernard Weiner

    University of California, Los Angeles, United States

    14 publications · 1.6K citations

    13

    h-index

  2. MJ
    Mark J. Martinko

    Florida State University, United States

    12 publications · 1.4K citations

    11

    h-index

  3. JH
    John H. Harvey

    University of Iowa, United States

    9 publications · 569 citations

    9

    h-index

  4. JM
    Jerry M. Burger

    Santa Clara University, United States

    7 publications · 224 citations

    7

    h-index

  5. FD
    Frank D. Fincham

    Florida State University, United States

    7 publications · 1.2K citations

    7

    h-index

1–5 of 1.6K

Venues

  1. Journal of Personality and Social Psychology

    70 publications · 7.8K citations

    42

    h-index

  2. Personality and Social Psychology Bulletin

    PSPB · 23 publications · 1.7K citations

    18

    h-index

  3. Journal of Applied Social Psychology

    15 publications · 613 citations

    14

    h-index

  4. Journal of Experimental Social Psychology

    15 publications · 1.2K citations

    13

    h-index

  5. arXiv (Cornell University)

    Repository · 12 publications · 383 citations

    12

    h-index

1–5