Concepedia

First-touch Attribution

First-Touch Attribution is an attribution analysis model that assigns full credit to the initial interaction or touchpoint in a user's journey, distinguishing itself from other multi-touch attribution models by recognizing only the first engagement as contributory to the outcome.

1

Publications

19

Citations

4

Authors

1

Institutions

Publications per year

2017–2026

0

Variants

First-click Attribution

Parents

Publications

1

1–1 of 1

Authors

4

  1. MO
    Marie O'Donnell

    University of San Francisco, United States

    1 publications · 19 citations

    1

    h-index

  2. RG
    Richard Gibson

    University of San Francisco, United States

    1 publications · 19 citations

    1

    h-index

  3. JM
    John Micklewright

    University of Southampton, United Kingdom

    1 publications · 19 citations

    1

    h-index

  4. CS
    Colin Silverthorne

    University of San Francisco, United States

    1 publications · 19 citations

    1

    h-index

1–4 of 4

Institutions

1

  1. University of San Francisco

    San Francisco, United States

    1 h-index

    1 publications

    19 citations

1–1 of 1

Venues

  1. Sex Roles

    1 publications · 19 citations

    1

    h-index

1–1