Linear Attribution Model is an attribution model in marketing analytics that belongs to the class of rule-based multi-touch attribution models and is distinguished by its uniform distribution of credit across all touchpoints in the customer journey, assigning equal weight to each interaction regardless of timing or position.
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215
Citations
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Institutions
Publications per year
2017–2026
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Oyetunji Oladimeji, Damilola Christiana Ayodeji, Eseoghene Daniel Erigha et al. · International Journal of Advanced Multidisciplinary Research and Studies · 2023 · 15 citations · Full text
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Authors
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- JW
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- RC
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- WW
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- KT
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- RYRebecca Y. M. Cheung
Education University of Hong Kong, Hong Kong SAR China
1 publications · 205 citations
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- Social Science & Medicine
1 publications · 205 citations
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- International Journal of Advanced Multidisciplinary Research and Studies
1 publications · 15 citations
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