Concepedia

Marketing Attribution

Marketing Attribution is a methodological framework within marketing analytics that identifies and assigns credit to specific marketing touchpoints along the consumer journey based on their relative contribution to a desired outcome, such as a conversion or sale.

212

Publications

19.4K

Citations

420

Authors

255

Institutions

Publications per year

2017–2026

65

Parents

Children

Publications

212

Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs

Pam Scholder Ellen · Journal of the Academy of Marketing Science · 2006 · 1.6K citations

, , +12

Consumer Reactions to Product Failure: An Attributional Approach

Valerie S. Folkes · Journal of Consumer Research · 1984 · 1.3K citations

, , +14

CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive

Nora J. Rifon, Sejung Marina Choi, Carrie S Trimble et al. · Journal of Advertising · 2004 · 948 citations

, , +16

Attributional Thoughts about Consumer Behavior

Bernard Weiner · Journal of Consumer Research · 2000 · 870 citations

, , +17

A Field Study of Causal Inferences and Consumer Reaction: The View from the Airport

Valerie S. Folkes, Susan Koletsky, John L. Graham · Journal of Consumer Research · 1987 · 613 citations

, , +17

1–5 of 212

Authors

420

  1. VS
    Valerie S. Folkes

    University of Southern California, United States

    5 publications · 2.2K citations

    5

    h-index

  2. TE
    Thomas E. DeCarlo

    University of Alabama at Birmingham, United States

    4 publications · 625 citations

    4

    h-index

  3. DL
    Daniel Laufer

    Victoria University of Wellington, New Zealand

    4 publications · 240 citations

    4

    h-index

  4. NU
    Nam‐Hyun Um

    Hongik University, South Korea

    4 publications · 150 citations

    4

    h-index

  5. JH
    Jan H. Schumann

    University of Passau, Germany

    4 publications · 242 citations

    4

    h-index

1–5 of 420

Institutions

255

  1. The University of Texas at Austin

    Austin, United States

    7 h-index

    8 publications

    1.5K citations

  2. College of Business Administration

    Riga, Latvia

    5 h-index

    6 publications

    439 citations

  3. University of Pennsylvania

    Philadelphia, United States

    5 h-index

    7 publications

    414 citations

  4. University of Florida

    Gainesville, United States

    5 h-index

    6 publications

    402 citations

  5. New York University

    New York, United States

    4 h-index

    4 publications

    205 citations

  6. University of Passau

    Passau, Germany

    4 h-index

    8 publications

    484 citations

  7. ETH Zurich

    Zurich, Switzerland

    4 h-index

    7 publications

    462 citations

  8. University of Cincinnati

    Cincinnati, United States

    4 h-index

    4 publications

    273 citations

1–8 of 255

Venues

  1. Journal of Marketing Research

    12 publications · 946 citations

    11

    h-index

  2. Psychology and Marketing

    12 publications · 870 citations

    11

    h-index

  3. Journal of Consumer Research

    JCR · 10 publications · 4.4K citations

    10

    h-index

  4. SSRN Electronic Journal

    Repository · 9 publications · 206 citations

    9

    h-index

  5. Journal of Marketing

    JM · 6 publications · 947 citations

    6

    h-index

1–5