Econometric Attribution
Econometric Attribution is a quantitative modeling approach within marketing attribution that employs statistical and econometric techniques to estimate the causal impact of individual marketing touchpoints on consumer behavior by analyzing historical, aggregated data while controlling for external variables and interdependencies across channels.
7
Publications
322
Citations
17
Authors
8
Institutions
Publications per year
2017–2026
1
Parents
7
1–5 of 7
17
1
h-index
1
h-index
1
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1
h-index
1 publications · 13 citations
1
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1–5 of 17
8

Colorado School of Mines
Golden, United States
1 h-index
1 publications
24 citations
University of California, Davis
Davis, United States
1 h-index
1 publications
121 citations
Duke University
Durham, United States
1 h-index
2 publications
48 citations

The University of Sydney
Sydney, Australia
1 h-index
2 publications
136 citations
New York University
New York, United States
1 h-index
1 publications
55 citations

Cornell University
Ithaca, United States
1 h-index
4 publications
100 citations
International Food Policy Research Institute
Washington D.C., United States
1 h-index
1 publications
121 citations

Loyola Marymount University
Los Angeles, United States
1 h-index
1 publications
16 citations
1–8 of 8
Repository · 2 publications · 49 citations
2
h-index
1 publications · 55 citations
1
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1 publications · 121 citations
1
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1 publications · 68 citations
1
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1 publications · 16 citations
1
h-index
1–5