Econometric Attribution

Econometric Attribution is a quantitative modeling approach within marketing attribution that employs statistical and econometric techniques to estimate the causal impact of individual marketing touchpoints on consumer behavior by analyzing historical, aggregated data while controlling for external variables and interdependencies across channels.

7

Publications

322

Citations

17

Authors

8

Institutions

Publications per year

2017–2026

1

Authors

17

  1. EM
    Evan Murray

    Duke University, United States

    1 publications · 24 citations

    1

    h-index

  2. JM
    Julian M. Alston

    University of California, Davis, United States

    1 publications · 121 citations

    1

    h-index

  3. BC
    Brian C. Murray

    Duke University, United States

    1 publications · 24 citations

    1

    h-index

  4. CM
    Christine M. Moser

    Cornell University, United States

    1 publications · 25 citations

    1

    h-index

  5. NA
    N Anadhavelu

    1 publications · 13 citations

    1

    h-index

1–5 of 17

Venues

  1. SSRN Electronic Journal

    Repository · 2 publications · 49 citations

    2

    h-index

  2. Organization Science

    1 publications · 55 citations

    1

    h-index

  3. Agricultural Economics

    1 publications · 121 citations

    1

    h-index

  4. Transport Policy

    1 publications · 68 citations

    1

    h-index

  5. Loyola of Los Angeles law review

    1 publications · 16 citations

    1

    h-index

1–5