Concepedia

Attribution Model Comparison

Attribution Model Comparison is a methodological framework within marketing attribution research that systematically evaluates and contrasts the performance, assumptions, and outcomes of different attribution models to determine their relative effectiveness in assigning credit to customer touchpoints across the conversion journey.

18

Publications

1.5K

Citations

50

Authors

34

Institutions

Publications per year

2017–2026

5

Parents

Publications

18

Consumers’ Responses to Negative Word‐of‐Mouth Communication: An Attribution Theory Perspective

Russell N. Laczniak, Thomas E. DeCarlo, Sridhar N. Ramaswami · Journal of Consumer Psychology · 2001 · 499 citations

, , +9

Examining attribution model of self-stigma on social support and psychological well-being among people with HIV+/AIDS

Winnie W. S. Mak, Rebecca Y. M. Cheung, Rita W. Law et al. · Social Science & Medicine · 2007 · 205 citations

, , +16

The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework

Evert de Haan, Thorsten Wiesel, Koen Pauwels · International Journal of Research in Marketing · 2015 · 165 citations

, , +16

Bridging marketing theory and big data analytics: The taxonomy of marketing attribution

Dimitrios Buhalis, Katerina Volchek · International Journal of Information Management · 2020 · 115 citations

, , +15

Comparative Analysis of the Relative Effectiveness of One- and Two- Sided Communication for Contrasting Products

Linda L. Golden, Mark Alpert · Journal of Advertising · 1987 · 113 citations

, , +16

1–5 of 18

Authors

50

  1. RN
    Russell N. Laczniak

    Iowa State University, United States

    2 publications · 545 citations

    2

    h-index

  2. SN
    Sridhar N. Ramaswami

    Iowa State University, United States

    2 publications · 545 citations

    2

    h-index

  3. TE
    Thomas E. DeCarlo

    University of Alabama at Birmingham, United States

    2 publications · 545 citations

    2

    h-index

  4. RW
    Rita W. Law

    Chinese University of Hong Kong, Hong Kong SAR China

    1 publications · 205 citations

    1

    h-index

  5. ZZ
    Zhiqiang Zeng

    The University of Texas at Dallas, United States

    1 publications · 21 citations

    1

    h-index

1–5 of 50

Institutions

34

  1. University of Nottingham

    Nottingham, United Kingdom

    2 h-index

    3 publications

    71 citations

  2. University of Münster

    Münster, Germany

    1 h-index

    1 publications

    165 citations

  3. University of Passau

    Passau, Germany

    1 h-index

    2 publications

    62 citations

  4. The University of Texas at Dallas

    Richardson, United States

    1 h-index

    2 publications

    42 citations

  5. Goldsmiths University of London

    London, United Kingdom

    1 h-index

    1 publications

    37 citations

  6. The University of Texas at Austin

    Austin, United States

    1 h-index

    1 publications

    113 citations

  7. Deggendorf Institute of Technology

    Deggendorf, Germany

    1 h-index

    1 publications

    115 citations

  8. Özyeğin University

    Istanbul, Türkiye

    1 h-index

    1 publications

    165 citations

1–8 of 34

Venues

  1. Journal of Consumer Psychology

    2 publications · 545 citations

    2

    h-index

  2. SSRN Electronic Journal

    Repository · 2 publications · 42 citations

    2

    h-index

  3. Journal of Advertising

    1 publications · 113 citations

    1

    h-index

  4. 1

    h-index

  5. Journal of Personality and Social Psychology

    1 publications · 69 citations

    1

    h-index

1–5