Statistics
Publications
1
Citations
21
H-Index
1
Active since
2019
Affiliations
The University of Texas at Dallas(Current)
Zhiqiang Zeng is an author at The University of Texas at Dallas specializing in marketing management, advertising attribution, and attribution model comparison.
Publications per year
2019–2019
1
1
Modeling Multichannel Advertising Attribution Across Competitors1
Yiyi Li, Ying Xie, Zhiqiang Zeng · MIS Quarterly · 2019 · 21 citations
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