Mark Alpert - Concepedia

Author

Mark Alpert

The University of Texas at Austin ORCID

Also Known As

M ALPERT, M Alpert, M. I. Alpert, Mark Alpert, Mark I. Alpert

130

Publications

Citations

H-Index

120

Concepts

All Affiliations

The University of Texas at Austin Princeton University Vanderbilt University

About

Mark Alpert is an author at The University of Texas at Austin specializing in marketing, management, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	9	9	1.2K
2	Arts	6	6	322
3	Engineering	5	5	581
4	Education	1	1	12
5	Health Sciences	1	1	20

Mark Alpert

Publications

2.8K

Citations

H-Index

Page 1

	Year	Citations
Determinant Buying Attitudes: Meaning and Measurement James H. Myers, Mark Alpert Journal of Marketing Customer SatisfactionConsumer UncertaintyBehavioral Decision MakingConsumer StudyConsumer Research	1968	334
Music influences on mood and purchase intentions Judy I. Alpert, Mark Alpert Psychology and Marketing MusicMusic CognitionConsumer ResearchMusic PsychologyBuying Behavior	1990	301
Identification of Determinant Attributes: A Comparison of Methods Mark Alpert Journal of Marketing Research Customer SatisfactionEngineeringConsumer StudyBiometricsProduct Attributes	1971	300
General relativity in a (2 + 1)-dimensional space-time J. Richard Gott, Mark Alpert General Relativity and Gravitation General RelativityGravitation TheoryGeometric Relativity	1984	208
Purchase occasion influence on the role of music in advertising Mark Alpert, Judy I. Alpert, Elliot Maltz Journal of Business Research MusicMarketingTargeted AdvertisingManagementConsumer Research	2003	200
A Customer-oriented Approach for Determining Market Structures Rajendra K. Srivastava, Mark Alpert, Allan D. Shocker Journal of Marketing Customer ExperienceCustomer SatisfactionDigital MarketingHierarchical ClustersService Research	1984	181
Determinant Buying Attitudes: Meaning and Measurement James H. Myers, Mark Alpert Journal of Marketing Customer SatisfactionConsumer UncertaintyBehavioral Decision MakingConsumer StudyConsumer Research	1968	144
On the Interpretation of Canonical Analysis Mark Alpert, Robert A. Peterson Journal of Marketing Research Marketing AnalyticsEngineeringCanonical AnalysisConsumer ResearchAlgebraic Analysis	1972	125
Identification of Determinant Attributes: A Comparison of Methods Mark Alpert Journal of Marketing Research EngineeringData ScienceData MiningPattern RecognitionBiometrics	1971	121
Comparative Analysis of the Relative Effectiveness of One- and Two- Sided Communication for Contrasting Products Linda L. Golden, Mark Alpert Journal of Advertising Consumer ResearchSocial MarketingCommunicationJournalismManagement	1987	113

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