Concepedia

Mark Alpert

MA

31

Publications

2.8K

Citations

22

H-Index

1957

Active since

Affiliations

The University of Texas at Austin(Current)

Princeton University

Vanderbilt University

Mark Alpert is an author at The University of Texas at Austin specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessInteractive MarketingAdvertisingConsumer BehaviorArtsCommunicationMarketing Communication

Publications per year

1957–2016

31

Publications

31

Determinant Buying Attitudes: Meaning and Measurement

James H. Myers, Mark Alpert · Journal of Marketing · 1968 · 334 citations

Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +19

Music influences on mood and purchase intentions

Judy I. Alpert, Mark Alpert · Psychology and Marketing · 1990 · 301 citations

Music, Music Cognition, Consumer Research +16

Identification of Determinant Attributes: A Comparison of Methods

Mark Alpert · Journal of Marketing Research · 1971 · 300 citations

Customer Satisfaction, Engineering, Consumer Study +21

General relativity in a (2 + 1)-dimensional space-time

J. Richard Gott, Mark Alpert · General Relativity and Gravitation · 1984 · 208 citations

General Relativity, Gravitation Theory, Geometric Relativity

Purchase occasion influence on the role of music in advertising

Mark Alpert, Judy I. Alpert, Elliot Maltz · Journal of Business Research · 2003 · 200 citations

Music, Marketing, Targeted Advertising +7

Rows per page

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