Concepedia

Elliot Maltz

EM

26

Publications

2.8K

Citations

21

H-Index

1996

Active since

Affiliations

Willamette University(Current)

Atkins (United States)

University of Southern California

Arizona State University

Atkins (United Kingdom)

Elliot Maltz is an author at Willamette University specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingStrategic ManagementBusiness StrategySupply Chain ManagementConsumer ResearchInformation ManagementStrategic SourcingMarketing Communication

Publications per year

1996–2021

26

Publications

26

Market Intelligence Dissemination across Functional Boundaries

Elliot Maltz, Ajay K. Kohli · Journal of Marketing Research · 1996 · 639 citations

Market Intelligence Dissemination, Business Intelligence, Social Influence +18

Enhancing Communication between Marketing and Engineering: The Moderating Role of Relative Functional Identification

Robert J. Fisher, Elliot Maltz, Bernard J. Jaworski · Journal of Marketing · 1997 · 404 citations

Digital Marketing, Social Psychology, Consumer Research +25

Market Intelligence Dissemination across Functional Boundaries

Elliot Maltz, Ajay K. Kohli · Journal of Marketing Research · 1996 · 283 citations

Market Intelligence Dissemination, Business Intelligence, Interactive Marketing +6

Purchase occasion influence on the role of music in advertising

Mark Alpert, Judy I. Alpert, Elliot Maltz · Journal of Business Research · 2003 · 200 citations

Music, Marketing, Targeted Advertising +7

Enhancing Communication between Marketing and Engineering: The Moderating Role of Relative Functional Identification

Robert J. Fisher, Elliot Maltz, Bernard J. Jaworski · Journal of Marketing · 1997 · 190 citations

Digital Marketing, Social Psychology, Consumer Research +25

Rows per page

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