Judy I. Alpert - Concepedia

Author

Judy I. Alpert

Also Known As

Judy I. Alpert

Publications

613

Citations

H-Index

Concepts

All Affiliations

Judy I. Alpert is an author at The University of Texas at Austin specializing in advertising, consumer research, and music.

#	Concept	H-Index	Publications	Citations
1	Management	4	4	613
2	Marketing	4	4	613
3	Arts	1	1	26
4	Social Sciences	1	1	301
5	Advertising Effectiveness	1	1	200

Judy I. Alpert

Publications

613

Citations

H-Index

Page 1

	Year	Citations
Music influences on mood and purchase intentions Judy I. Alpert, Mark Alpert Psychology and Marketing MusicMusic CognitionConsumer ResearchMusic PsychologyBuying Behavior	1990	301
Purchase occasion influence on the role of music in advertising Mark Alpert, Judy I. Alpert, Elliot Maltz Journal of Business Research MusicMarketingTargeted AdvertisingManagementConsumer Research	2003	200
Background Music As an Influence in Consumer Mood and Advertising Responses Judy I. Alpert, Mark Alpert ACR North American Advances MusicConsumer MoodAdvertisingConsumer StudyTargeted Advertising	1989	86
Contributions From a Musical Perspective on Advertising and Consumer Behavior Judy I. Alpert, Mark Alpert ACR North American Advances MusicMarketingTargeted AdvertisingArtsManagement	1991	26

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