Concepedia

Judy I. Alpert

JI

4

Publications

613

Citations

4

H-Index

1989

Active since

Affiliations

The University of Texas at Austin(Current)

Judy I. Alpert is an author at The University of Texas at Austin specializing in advertising, consumer research, and music.

Top concepts

Publications per year

1989–2003

4

Publications

4

Music influences on mood and purchase intentions

Judy I. Alpert, Mark Alpert · Psychology and Marketing · 1990 · 301 citations

, , +16

Purchase occasion influence on the role of music in advertising

Mark Alpert, Judy I. Alpert, Elliot Maltz · Journal of Business Research · 2003 · 200 citations

, , +7

Background Music As an Influence in Consumer Mood and Advertising Responses

Judy I. Alpert, Mark Alpert · ACR North American Advances · 1989 · 86 citations

, , +10

Contributions From a Musical Perspective on Advertising and Consumer Behavior

Judy I. Alpert, Mark Alpert · ACR North American Advances · 1991 · 26 citations

, , +8

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