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Determinant Buying Attitudes: Meaning and Measurement
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1968
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Customer SatisfactionConsumer UncertaintyBehavioral Decision MakingConsumer StudyConsumer ResearchBuying BehaviorAttitude TheoryManagementConsumer BehaviorDeterminant Buying AttitudesDecision TheoryConsumer ChoiceMany Possible AttitudesConsumer Decision MakingBehavioral SciencesPurchase IntentionMarketingConsumer PsychologyBehavioral EconomicsWhich AttitudesBusinessConsumer Attitude
Which attitudes are related to purchasing decisions? In this article the authors argue that out of many possible attitudes only a few really relate to or “determine” buying behavior. These attitudes are defined in this article and methods of measuring them are discussed.