Statistics
Publications
22
Citations
1.9K
H-Index
20
Active since
1963
James H. Myers is an author at University of Southern California specializing in marketing, business, and consumer theory.
Publications per year
1963–1992
22
22
Determinant Buying Attitudes: Meaning and Measurement
James H. Myers, Mark Alpert · Journal of Marketing · 1968 · 336 citations
Dimensions of Opinion Leadership
James H. Myers, Thomas S. Robertson · Journal of Marketing Research · 1972 · 235 citations
Determinant Buying Attitudes: Meaning and Measurement
James H. Myers, Mark Alpert · Journal of Marketing · 1968 · 144 citations
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