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Determinant Buying Attitudes: Meaning and Measurement
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1968
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Customer SatisfactionConsumer UncertaintyBehavioral Decision MakingConsumer StudyConsumer ResearchBuying BehaviorAttitude TheoryManagementConsumer BehaviorDeterminant Buying AttitudesDecision TheoryMany Possible AttitudesBehavioral SciencesConsumer Decision MakingPurchase IntentionMarketingConsumer PsychologyBehavioral EconomicsWhich AttitudesBusinessConsumer Attitude
Which attitudes are related to purchasing decisions? In this article the authors argue that out of many possible attitudes only a few really relate to or “determine” buying behavior. These attitude...