Journal of Marketing Research · 1971 · 300 citations · 19 references
BusinessMarketingMarketing ManagementConsumer BehaviorPsychometricsConsumer Demand AnalysisConsumer NeedsConsumer Preference TestingConsumer SatisfactionConsumer TheoryPreference ElicitationAttribute Importance AnalysisAttributesConsumer Preference Assessment
Not all product attributes are equally important in determining consumer preferences. This article distinguishes determinant attributes from nondeterminant ones and presents a cross-validation method for testing alternative approaches to identifying these key attributes.
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Stewart W. Bither, John A. Howard, Jagdish N. Sheth · Journal of Marketing · 1971 · 2.8K citations
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Marie Jahoda, Martin Fishbein · British Journal of Sociology · 1968 · 2.1K citations
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James H. Myers, Mark Alpert · Journal of Marketing · 1968 · 336 citations