Concepedia

First-click Attribution

First-Click Attribution is a marketing attribution model that assigns full credit to the initial touchpoint in a customer’s journey, distinguishing itself from other attribution models by prioritizing the first interaction as the primary driver of conversion.

2

Publications

100

Citations

5

Authors

3

Institutions

Publications per year

2017–2026

0

Parents

Publications

2

1–2 of 2

Authors

5

  1. PK
    P.K. Kannan

    University of Maryland, College Park, United States

    1 publications · 74 citations

    1

    h-index

  2. SV
    Siva Viswanathan

    Duke University, United States

    1 publications · 74 citations

    1

    h-index

  3. AP
    Abhishek Pani

    Adobe Systems (United States), United States

    1 publications · 74 citations

    1

    h-index

  4. HA
    H. Alice Li

    The Ohio State University, United States

    1 publications · 74 citations

    1

    h-index

  5. GL
    Garry Lee

    1 publications · 26 citations

    1

    h-index

1–5 of 5

Institutions

3

  1. University of Maryland, College Park

    College Park, United States

    1 h-index

    1 publications

    74 citations

  2. Indiana University Bloomington

    Bloomington, United States

    1 h-index

    1 publications

    74 citations

  3. Adobe Systems (United States)

    San Jose, United States

    1 h-index

    1 publications

    74 citations

1–3 of 3

Venues

  1. Marketing Science

    1 publications · 74 citations

    1

    h-index

  2. 1

    h-index

1–2