Concepedia
Statistics
Publications
1
Citations
26
H-Index
Active since
2010
Garry Lee is an author specializing in website attribution, attribution analysis, and new media.
Publications per year
2010–2010
Death of ‘last click wins’: Media attribution and the expanding use of media data
Garry Lee · Journal of Direct Data and Digital Marketing Practice · 2010 · 26 citations · Full text
Social Sciences, Communication, Audience Studies +14
1–1 of 1