Concepedia

H. Alice Li

HA

8

Publications

354

Citations

8

H-Index

2013

Active since

Affiliations

The Ohio State University(Current)

University of Maryland, College Park

H. Alice Li is an author at The Ohio State University specializing in management, interactive marketing, and marketing.

Top concepts

MarketingManagementConsumer ResearchInteractive MarketingBusinessConsumer BehaviorMarketing InsightsDigital MarketingMarketing AnalyticsMarketing Communication

Publications per year

2013–2025

8

Publications

8

Optimal Design of Free Samples for Digital Products and Services

H. Alice Li, Sanjay Jain, P.K. Kannan · Journal of Marketing Research · 2019 · 86 citations

Marketing Analytics, Engineering, Design Parameters +17

Attribution Strategies and Return on Keyword Investment in Paid Search Advertising

H. Alice Li, P.K. Kannan, Siva Viswanathan et al. · Marketing Science · 2016 · 70 citations

Marketing Analytics, Conversion Credits, Targeted Advertising +23

Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment

H. Alice Li, P.K. Kannan · Journal of Marketing Research · 2013 · 62 citations

Marketing Analytics, Customer Satisfaction, Digital Marketing +20

Industry 4.0 Technologies: Empirical Impacts and Decision Framework

Chunguang Bai, H. Alice Li, Yongbo Xiao · Production and Operations Management · 2022 · 48 citations

Charting the Path to Purchase Using Topic Models

H. Alice Li, Liye Ma · Journal of Marketing Research · 2020 · 40 citations

Marketing Efficiency, Digital Marketing, Search Phrases +17

Rows per page

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