Concepedia
Statistics
Publications
18
Citations
1.9K
H-Index
14
Active since
2008
Affiliations
University of Maryland, College Park(Current)
Carnegie Mellon University
Yanshan University
Columbia University
Cornell University
Liye Ma is an author at University of Maryland, College Park specializing in marketing, business, and economics.
Publications per year
2008–2023
Machine learning and AI in marketing – Connecting computing power to human insights
Liye Ma, Baohong Sun · International Journal of Research in Marketing · 2020 · 558 citations
Business, Marketing, Marketing Management +12
The Squeaky Wheel Gets the Grease—An Empirical Analysis of Customer Voice and Firm Intervention on Twitter
Liye Ma, Baohong Sun, Sunder Kekre · Marketing Science · 2015 · 249 citations
Management, Marketing, Marketing Management +17
Latent Homophily or Social Influence? An Empirical Analysis of Purchase Within a Social Network
Liye Ma, Ramayya Krishnan, Alan L. Montgomery · Management Science · 2014 · 181 citations
Social Sciences, Economics, Marketing +17
Crumbs of the Cookie: User Profiling in Customer-Base Analysis and Behavioral Targeting
Michael Trusov, Liye Ma, Zainab Jamal · Marketing Science · 2016 · 170 citations
Business, Business Analytics, Marketing +17
Consumer Click Behavior at a Search Engine: The Role of Keyword Popularity
Kinshuk Jerath, Liye Ma, Young‐Hoon Park · Journal of Marketing Research · 2014 · 155 citations
Business, Marketing, Marketing Management +17
1–5 of 18