Concepedia

Zainab Jamal

ZJ

Statistics

Publications

6

Citations

543

H-Index

6

Active since

2006

Affiliations

Hewlett-Packard (United States)(Current)

Zainab Jamal is an author at Hewlett-Packard (United States) specializing in consumer behavior, interactive marketing, and management.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchDigital MarketingInteractive MarketingMarketing InsightsArtsBusinessAdvertising

Publications per year

2006–2017

6

Publications

6

Crumbs of the Cookie: User Profiling in Customer-Base Analysis and Behavioral Targeting

Michael Trusov, Liye Ma, Zainab Jamal · Marketing Science · 2016 · 166 citations

Engineering, Display Advertising, Digital Marketing +22

Online Shopping and Social Media: Friends or Foes?

Yuchi Zhang, Michael Trusov, Andrew T. Stephen et al. · Journal of Marketing · 2017 · 129 citations

Digital Marketing, Consumer Research, Social Technologies +22

Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content

Paulo Albuquerque, Polykarpos Pavlidis, Udi Chatow et al. · Marketing Science · 2012 · 114 citations

Marketing Analytics, Digital Marketing, Online Two-sided Market +22

Improving the diagnosis and prediction of customer churn: A heterogeneous hazard modeling approach

Zainab Jamal, Randolph E. Bucklin · Journal of Interactive Marketing · 2006 · 61 citations

Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content

Paulo Albuquerque, Polykarpos Pavlidis, Udi Chatow et al. · SSRN Electronic Journal · 2010 · 39 citations · Full text

1–5 of 6