Concepedia
Statistics
Publications
3
Citations
168
H-Index
Active since
2010
Affiliations
Hewlett-Packard (United States)(Current)
Nielsen (United States)
University of Rochester
Polykarpos Pavlidis is an author at Hewlett-Packard (United States) specializing in business, management, and marketing.
Top concepts
BusinessMarketingManagementConsumer ResearchArtsAdvertisingBrand EquitySocial MediaCommunicationBrand Awareness
Publications per year
2010–2017
Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content
Paulo Albuquerque, Polykarpos Pavlidis, Udi Chatow et al. · Marketing Science · 2012 · 114 citations
Marketing Analytics, Digital Marketing, Online Two-sided Market +22
Paulo Albuquerque, Polykarpos Pavlidis, Udi Chatow et al. · SSRN Electronic Journal · 2010 · 39 citations · Full text
Implications of parent brand inertia for multiproduct pricing
Polykarpos Pavlidis, Paul B. Ellickson · Quantitative Marketing and Economics · 2017 · 15 citations
Marketing, Parent Brand Inertia, Price Formation +5
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