Yuchi Zhang

Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products

Peter C. Verhoef, Andrew T. Stephen, P.K. Kannan et al. · Journal of Interactive Marketing · 2017 · 257 citations · Full text

Computing, Information Technology, Marketing +17

Modeling the role of message content and influencers in social media rebroadcasting

Yuchi Zhang, Wendy W. Moe, David A. Schweidel · International Journal of Research in Marketing · 2016 · 154 citations

Social Sciences, Communication, Media Studies +13

Online Shopping and Social Media: Friends or Foes?

Yuchi Zhang, Michael Trusov, Andrew T. Stephen et al. · Journal of Marketing · 2017 · 133 citations

Business, Marketing, Marketing Management +15

Complementarity and Cannibalization of Offline-to-Online Targeting: A Field Experiment on Omnichannel Commerce

Xueming Luo, Yuchi Zhang, Fue Zeng et al. · MIS Quarterly · 2020 · 52 citations

Business, Marketing, Retail Management +13

Targeted Promotions on an E-Book Platform: Crowding Out, Heterogeneity, and Opportunity Costs

Nathan M. Fong, Yuchi Zhang, Xueming Luo et al. · Journal of Marketing Research · 2019 · 45 citations

Management, Marketing, Marketing Management +17