Concepedia

Fue Zeng

FZ

Statistics

Publications

2

Citations

98

H-Index

2

Active since

2019

Affiliations

Wuhan University(Current)

Fue Zeng is an author at Wuhan University specializing in business, marketing, and behavioral decision-making.

Publications per year

2019–2020

2

Publications

2

Complementarity and Cannibalization of Offline-to-Online Targeting: A Field Experiment on Omnichannel Commerce

Xueming Luo, Yuchi Zhang, Fue Zeng et al. · MIS Quarterly · 2020 · 52 citations

Business, Marketing, Retail Management +13

Young Chinese consumer decision making in buying green products: An application of theory of planned behavior with gender and price transparency

Muhammad Yaseen Bhutto, Fue Zeng, Yasir Ali Soomro et al. · Econstor (Econstor) · 2019 · 46 citations · Full text

Business, Marketing, Marketing Management +16

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